Brainstorming Sessions

In an effort to create a better KCD ideation process, I was asked to put together brainstorming sessions targeting key product categories. I explored the competencies of multiple design firms and negotiated project scope and cost with each to determine the best partner for our sessions. The result was three sessions comprising 30+ team members from various departments. These sessions successfully resulted in over 1500+ ideas, which were then put through a framework I created to determine project prioritization, ultimately leading to key insights for the product teams involved.