Resume & Work Experience
Experience
Stats Perform (formerly STATS, Perform, Opta)
Senior Product Manager
Mar 2021 - Feb 2023
Strategy, Execution, Go-to-Market - Developed and consistently launched new products and services within a $200m product portfolio improving revenues by 8% YoY
‘Zero-to-One’ Product Development - Led product development - from ‘Zero-to-One’ - of multiple B2B2C products for global clients across Media, Tech, and Sports Betting
New Products at Scale - Built/launched AI-powered Automated Video solution - 42,000+ videos annually ($2m revenue in 6 months from launch) for clients across Media and Sports Betting
B2B2C Frontend Platform - Created a new B2B2C web and mobile product (Content Player Pro) for Sportsbook clients, decreasing time to integration by 60% and enabling upsell opportunities for new innovations
Ideation and Execution - Ideated and delivered an industry-first B2B2C product (Same-Game-Multi Assistant) driving increased bet placement and higher margins for sportsbooks
Automated Content Creation - Created a new service (Betting Insights) delivering 1M+ automatically generated insights annually, driving engagement and personalization opportunities across B2B Media, Tech, and Sportsbooks
Platform Transformation - Led efforts to replace a core legacy product, working with cross-functional stakeholders to gain support, transition clients, deliver an improved user experience, and sunset the legacy product
Commercial Partnerships - Sourced and secured multiple partnerships between Stats Perform and skilled technical partners to enable the creation of new products and services that would not otherwise have been possible
Cross-Functional Execution - Managed multiple development teams through iteration, growth, and scaling of several existing core products for both internal and external audiences, supporting $200m/year Betting vertical and multi-million dollar licensing deals with La Liga, WTA, BWF, etc.,
Sports Viewer Trading Portals
Go-to-Market - Supported go-to-market activities via speaking engagements, case studies, press releases, virtual keynote product launches, and trade shows
Light Up Your Sportsbook (32:20 - 38:15)
Product Manager
Mar 2019 - Mar 2021
Machine Learning Systems Integration - Established ML Ops infrastructure and integrated machine learning models into multiple products with cross-functional teams
B2B API Development - Led development of a new B2B API service ($1M+ sales in 6 months from launch) providing machine learning-driven sports predictions and probability distributions to sportsbook operators
Cross-Functional Prioritization - Prioritized delivery of machine learning-driven predictions across multiple product managers and portfolios to meet fan engagement use cases of B2B Media, Tech, and Sportsbook clients
Kin + Carta (formerly Solstice Consulting)
Product Consultant
Sept 2017 - Mar 2019
Organizational Transformation - Managed the development of multiple features of a new, responsive web B2B e-commerce application for a Top 5 foodservice distribution client ($19B/year in revenue)
Search Engine Implementation - Led development and implementation of a new search engine strategy using Elasticsearch, delivering a modern search feature set to users along with single-digit millisecond speed results
Agile Development - Defined product roadmaps, prioritized product backlogs, gathered requirements, and led delivery teams via Agile/Scrum and Continuous Integration/Continuous Deployment
User Research & Analysis - Conducted research with client and user stakeholders to determine initial and ongoing strategic direction, perform product discovery, and develop new features
Public Speaking - Facilitated ideation sessions for key client engagements, moderated panel discussions, and contributed thought leadership for the company
Sears Holdings Corporation
Product Manager
Mar 2016 - Sept 2017
Portfolio Management - Managed combined $200M Craftsman product portfolios - Power Tools, Garage Door Openers, Wet/Dry Vacs
Product Roadmapping - Developed product roadmaps focusing on category growth drivers and innovation
Vendor Negotiation - Negotiated with vendor partners to develop innovative products at competitive costs
Patent/IP Development - Licensed, patented, and developed technology to bring innovation to product portfolios
Go-to-Market - Developed strategies focusing on key features, marketing claims, packaging, and promotions
Associate Product Manager
Aug 2015 - Mar 2016
Strategic Planning - Cooperatively developed a three-year strategy and plan to reinvigorate the DieHard brand
Licensing - Developed a new licensing agreement for the DieHard brand to expand into consumer electronics
Analysis - Determined Top 10 countries for international expansion of Kenmore, Craftsman, DieHard brands
Business Analyst
Aug 2014 - Aug 2015
User-Sourced Ideation - Created new external product idea submission program and accompanying websites for Kenmore and Craftsman brands
Program Development - Developed a new internal product ideation program for the KCD business unit
Executive Presentation - Collaborated on KCD innovation strategy presentations for the Board of Directors
Education
Bachelor of Science, Business Management
Brigham Young University — Marriott School of Management
Minors: Communications, Psychology
Skills
Strategic Thinking / Vision
Product Management / Roadmapping / Prioritization
Product Discovery & User Experience Design (Figma, Zeplin, Sketch, InVision, etc.,)
Agile Development & Tools (JIRA, Aha, Confluence, etc.,)
Continuous Integration / Delivery (CI/CD)
Stakeholder Management
AI/ML Development & Integration (B2B & B2C)
Personalization
Go-to-Market Strategy
Data Analytics
Search Engine Development / Iteration
E-commerce