KCD Innovation Funnel (Idea X-Change)

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When asked to create an idea submission portal for our brands, I analyzed the competitive landscape of ideation/product submission portals across multiple verticals to determine best practices. Once determined, I aligned with the web development team and guided them in development of websites for the Craftsman and Kenmore brands; everything from functionality, to user experience, to branding. This project required coordination with KCD Senior Leadership, Legal , Web Development, Finance, and Marketing.

The Idea X-Change platform has increased customer engagement with the brands and in its first year lead to the development and launch of the Craftsman Sidewinder Tape Measure, a 2017 Edison Award Winner.

These platforms can be found here:

Craftsman Idea X-Change
Kenmore Idea X-Change